I chose Dr. Noguchi as my daughter's orthodontist because of it's overall welcoming vibe and open floor plan. She's forgetting her treatment but totally obsessed with earning points on her "card". It's even making me eager to help her accumulate points so she can get a prize. As a new patient, she got to choose a cute shirt from a variety of selections. They even give you points for brushing your teeth onsite or before the visit, points for arriving on time/early, etc.
Dr. Noguchi and front staff is all so warm and welcoming. Everyone's in uniform with name tags, very professional and super courteous. Everything looks organized and "smells" clean.
As for pricing, I believe it's about industry average. Even if it's higher than other places, I don't care I can't switch now because she's in too deep with her points! We're almost done with her Phase 1 treatment and so far so peachy!